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Telangana state showcased its business strength at the Dubai Expo 2020 for the week 5-11th November. Using the platform, Neerus also narrated the stories of a homegrown brand Name of fashion retail spending 4 decades in Telangana which is now widespread nationally and internationally. Bringing Telangana to the Fashion Map of India and the World with the rich weaves and traditional / ethnic wear of the state, including handlooms.
Neerus also added the X Factor being at the Expo as it has its Flagship store of UAE in Bur Dubai, Dubai. The state of Telangana has been offerring various opportunities to the brands and organisations worldwide to come invest and grow, likewise also helping promote the homegrown brands get a platform to spread nationally and internationally.
#5YearsOfBeingHumanClothing celebrated inspirations breaking through societal taboos bringing in eight crusading champions and their unheard stories. This initiative by the brand stands for and believes in being brave, being courageous and most of all, being an awesome human.
On the styles that are in trend, Parimal Mehhta reveals, “This year, we have seen bags in all shapes (oversized totes to micro bags) and sizes (circular and irregularly shaped). There was also heavy experimentation with materials (transparent material) and textures (lots of furs and over the top fringes). It was also good to see prints, prints, prints!”
Skechers’ retail locations now cover six continents – from high-profile concept stores at New York’s Times Square, Santa Monica Promenade, London’s Covent Garden, Madrid, Lima, Tokyo, Shanghai and hundreds of cities around the world, to superstores in Southern California, Las Vegas, Dallas and Calgary, Canada.
Indian consumers have long been known to be price conscious. While brands are coming up with designs and products that align with the price sensitivity that Indian consumers are synonymous with, there is a balance of sorts as consumers too are slowly opening up to the idea of paying more for quality products.
We closed FY2017-18 at Rs 250 crore and we are hoping to touch a top line of Rs 500 crore in net revenue by 2019. More stores have translated into significantly higher revenue, which has grown at a steady clip and 1-India Family Mart has been profitable for three years running.
“I hereby present the central government’s resolve that ‘Size India’ project will soon be rolled out for the entire country, the first-of-its-kind project in the Indian history,” she was further quoted by PTI as saying, adding that a study will be undertaken for the project.
Sharing an interesting perspective on the growth of the accessories market across different cities and towns within India, Parimal Mehhta, Co-Founder, Horra says, “I see significant growth in both Tier I and II cities. Tier I cities, though competition is tough, will see an influx of international brands. Tier II cities, on the other hand, will witness growth because of the consumer shift from unbranded to branded accessories, mainly because of the increase of women’s disposable income.”
For the campaign, the brand leveraged Custom Studio, Pepe Jeans’ customisation service that allows customers to step into the design seat and customise their denim in a few easy steps. The bloggers designed Pepe Jeans in their own distinctive style keeping in mind the campaign theme. From laser prints, to quirky badges and stud-work the influencers and bloggers developed beautiful denim creations that helped bring alive the #MadetoCreate campaign on social media. This activity received an astounding reach of 5.3 million across all Pepe Jeans’ social media platforms (Facebook+Twitter+Instagram).
“India has become increasingly an important market for us. We are now the largest market for M&S outside of our home market. We are 71 stores today and we continue to invest in this market. We opened nine stores in the last six months and it is our intention to open six more in the next 60 days,” James Munson, managing Director, Marks & Spencer Reliance India told PTI in an interview.
“Skechers is a brand for the world,” said Michael Greenberg, President of Skechers. “Our product is stylish, affordable, comfortable for every age – and it’s resonating with billions of consumers, thanks to our retail presence and growing investment in areas like China. We sell in more than 170 countries through our extensive network of distributors and joint ventures, and we have many more opportunities to build our retail store business even further and expand our global presence for years to come.”
We have promoted the eco spirit and yoga concepts in the past which enjoyed overwhelming response. The brand’s main concept for the AW’17 collection revolved around sustainability and was named Swaraj. Ecru and Khadi based fabrics are used for the garments in this concept. In addition to this, the collection also features various other concepts and is still a huge hit. The concepts for AW’18 are HIM, INDICODE, PAINTED, CLUB and PURE.
Lifestyle has introduced ‘Self- Checkout Kiosk’ in a few key stores, a facility that allows customers to bill their merchandise and complete the payment transaction in a few simple steps on their own with no or very little intervention from the staff thereby greatly solving the long queue by enabling quicker checkouts. Another initiative to further ease checkouts is the ‘Mobile POS’, which was introduced for billing products such as watches, fragrances or cosmetics.
Neha Shah explains that the internet further gave social media the reach, which wasn’t possible 10 years ago. Fashion in the age of millennials and social media is different with influencers and bloggers are the new trend-setters. The internet has definitely changed their brand’s promotional strategy. With a strong focus on the millennial and Gen-Z demographic, they are recognising that fashion consumers have an entirely new set of expectations. To meet these shoppers where they live, we are deemphasising in favour of digital and online campaigns.
“Everyday orders get generated and products are dispatched automatically replenishing at style, color and size level. Agility in supply chain is critical given our major presence in small towns where logistics lead time is more,” says Aiyer, adding, “We also introduced ‘stylus’ at our stores and this gives us real time data on the availability of stocks, not only in the back room but at a nearby store too to satisfy consumer needs.”
Footwear brand Neeman’s has partnered with The Woolmark Company – the global authority on wool – to launch a range of shoes made from 100 percent Merino wool. The eco-conscious brand showcased its attractive range of men’s shoes in New Delhi.Neeman’s is India’s first footwear brand to use natural, renewable and biodegradable fibre in its shoes
“With the largest segment of Hidesign customer is from 25-35 and second largest below 25, the main space for us to reach out to them has been digital. All our stores are fitted with TVs that play videos on the brand and new collections. Hidesign as a brand is full of stories because we make our own products and communication through videos helps us in connecting to our customers. It is often these stories and unique design and product philosophy that brings our customers back,” he adds.
“Lifestyle has always endeavored to provide its customers the best-in-class shopping experience. With technological advancements, the shopping experience has evolved and we, as a progressive retailer, have embraced many of these technological advancements to further enhance the shopping experience we off er our customers,” says Vasanth Kumar, Managing Director, Lifestyle International.
She emphasises on the fact that internet penetration is not only seen in urban areas but also in emerging markets. Organised players can now get a hold in these markets through this medium. It is also important to consider the buying behaviour of consumers in small towns which is different compared to consumers living in urban areas. They seek value, they have an affinity towards local culture, and are more conservative in their choices. In the last few years, the online delivery reach and speed in these areas has picked up making it an ideal time to target additional customers with the help of e-commerce partners.