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Can VIROBAN be used with other functional finishes? Is there a certain way or order to apply it? What is the best way to apply it to fabric?

The Donear Group, using NEO TECH® technology, has conceived products that are high quality, utilitarian and have a shield against bacteria and viruses alike. Known for their pioneering efforts, NEO TECH® has partnered with HeiQ, a Swiss company, to power up its suiting & worsted fabrics with an intelligent textile technology – HeiQ Viroblock NPJ03. HeiQ creates some of the most effective, durable and high-performance textile effects in the market today, which lasts upto 30 washes.

“This year definitely we have stalled the expansion of new stores and are focused more on our online sale, where we are making all our stores omnichannel,”he said.

Walmart will be offering even more fantastic brands with its entry into the popular fashion resale market through online partnership with thredUP, the leading resale platform for fashion and accessories at mass market prices. Customers can find nearly 750,000 pre-owned items across women’s and children’s clothing, accessories, footwear and handbags.

According to a PTI report: Shoppers Stop is a retailer of fashion and beauty brands. The company reported a revenue of Rs 3,380.98 crore for 2019-20.

Why do different laboratories that perform the same test method often generate test results that aren’t even close to being the same.

A few notable features of Amaris’ online shopping experience are – 100 percent buyback and exchange policy, secure ordering, around-the-clock whats-app chat facility, complimentary gift wrapping and shipping pan-India and across key locations internationally.

Sustainability, at the core of their business models, will help fashion brands and retailers rebuild resilient and sustainable businesses post COVID-19.

“We are expecting to reach 80 percent like-to-like sales this year and the stores’ launch in new markets should help us to reach the desired projections. Our online sales have accelerated during the lockdown through Glamly.com and other online platforms to almost 2x. We will also be investing more in online promotions in the run-up to the festive season. While many others are contracting their marketing spends, we are redirecting a larger chunk of the budget towards digital. We are also coming up with omnichannel to reach the customer when the customer is struggling to reach us. This will also help take the Madame buying experience right to the customer’s doorstep,” he further averred.

The current scenario has increased the focus on outfits which keep you comfortable through the day and this collection helps provide a good solution. The collection has been created with the utmost care and an eye for detail, allowing it to be worn across the year. It’s light, soft, biodegradable and it consumes less water and syncs well with trends and style. Features in workwear like softness and breathability which have been a key parameter for womenswear are now equally important for men as well, this is one of the key benefit male consumers can expect out of this range.

Is Digital the Only Way Out?

surveyed in 2019 said they would prefer to shop at a retailer that has more loose fruit and vegetables. However, the prioritisation of health over the environment has led to a drastic increase in sales of anti-bacterial gel and hand wash in plastic bottles, with little regard for plastic-free alternatives or refills that may be available.

Commenting on the range, Rajendra Agarwal, MD Donear Group & Mentor, GRADO says, “We have been investing in R&D since a very long time. We have been pioneers in introducing a lot of innovative products in the market in the past as well with products such as STREEZA (4-way stretch fabric), ICEtouch (making you 5 degrees cooler) and Uncrushable (for wrinkle resistance) amongst others, which are continuing to fare extremely well. NEO TECH® is the latest addition to that long list.”

Changing Consumption Pattern

Ganesh Srinivasan: N9WTPL offers in its hygiene space, globally compliant antimicrobial and antiviral technologies. Under the comfort space temperature control technologies are popular such as, quick drying and cooling technologies. Under the wellness space consumers are protected from dangerous UV rays, skin moisture management and capsulated actives technologies.

Can we sell our product as an antiviral product in the USA under the treated articles exemption?

– Pankaj Singh, Director – National Chain Stores & E-Commerce, Levi Strauss & Co.

To cope with these uncertain times, brands had to do some quick and intelligent pivots in their retail strategies. From revising the number of collection launches to introducing new shopping solutions, brands are adopting various ways to win consumer confidence back.

Speaking about the collaboration, Pranav Dave, CMO – Arvind Limited mentioned, “From innovation in fibre to sustainability in fashion, Arvind has been revolutionizing the fashion industry and powering high-fashion brands across the world with continuous innovative offerings. Therefore, it was only natural for us to partner with TENCEL™ brand. Staying true to TENCEL™’s core promise- each garment is light and breathable with added performance features and at the same time is high on sustainability.

Agarwal says, “We have always wanted to extend our forte in poly viscose and worsted fabrics – be it for trousers, jackets or suits. This partnership has added another feather in our cap for breakthrough technology with anticorona fabrics that shows its effects within minutes rather than hours! I strongly believe that the antiviral fabrics will boost our established group turnover (of Rs 1,300 crore) by at least 15 percent.”

Consolidated Pathways is partnering with N9 World Technologies in support of its antiviral and antimicrobial custom blended products that, when properly applied can utilize the highly regarded Sanitized® quality seal.

Based in Michigan, Midland USA, Consolidated Pathways is a brand and technical representative for Sanitized® products, and supports the advancement of the trusted Sanitized® quality seal and related branding concepts to the global textile industry.

Welspun India Limited, a global leader in home textiles, has announced the launch of an exclusive range of anti-viral home textile products for the Indian market.

N9 products are easy to use and integrate into the standard textile processing. Our technology empowers consumers to take an active role in sustainability by helping them reduce the need to launder frequently – saving consumer’s time, water & energy. It offers durability for 30 or 40 HL. Prolonged useful life of apparel because of less frequent washing and Supports low-temperature laundry as well.

“We see a clear link between sustainability and continued commercial success. Our sustainability ambitions will help us stay ahead of customer demand after this crisis caused by the coronavirus. Both our current and future customer base are calling for more sustainable choices in fashion. Nine out of ten Generation Z consumers believe companies have a responsibility to address environmental and social issues. By committing to sustainability, we can secure our long-term growth, stay relevant to our customers, and establish market-leading differentiation against our competitors,” said Kate Heiny Director, Sustainability, Zalando SE.