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To kick off the festive season in style, the country’s largest lifestyle platform, MensXP is all set to launch the first edition of its week-long festival shopping extravaganza, the MensXP Newhood Shopping Festival starting October 14, 2020.
The festival is aimed at empowering the modern man to cut through the clutter of today’s overtly populated e-commerce landscape and find the most desired and unique products across fashion, grooming, gifting and other exciting categories in a seamless and curated experience.
In this week-long festival, MensXP will showcase a comprehensive range of stylish festive curations with its blockbuster evergreen products ranging from premium skincare and grooming products, barware, party starter kits, festive fashion, footwear and other premium yet affordable products for the modern men thoughtfully curated for their evolving needs.
The platform, along with a suite of its own direct to consumer brands like MensXP MUD, MensXP Basics hosts a wide range of brands including Arata, Ayca, Son of a Noble, The UoMo Co, Fancy Pastels, Fighting Fame, Dmodot, SKO, Sevdah, Rare Planet, Microsoft, SockSoho, Jimmy’s Cocktails, Phy, Freecultr, Neeman’s, Marshall, Hoofs, Crust and Brandless among others. So whether you are planning to get yourself a little something or show your loved ones some affection from near or far, the new age shopping destination for the modern men.
Speaking at the launch of the Newhood Shopping Festival, Angad Bhatia, Founder & CEO, MensXP said, “Today Indian men care about what they wear and how they groom themselves more than ever before, and they are not stopping just there. They have also started caring about where the products they use come from – and want to wear and use products from brands that share their values. This festive season, we have launched the Newhood Shopping Festival aimed at introducing a curated selection of premium yet affordable products that celebrate and advocate this new wave of progressive dynamism men are embracing.”
The MensXP Shop hosts over 250+ premium brands with over 20,000 carefully curated products from bespoke homegrown labels spanning Home Decor, Kitchenware, Wellness & WFH essentials and much more to help you master the new normal. Within a year of its launch, MensXP Shop has emerged as the go-to destination for Indian men to discover content and products that help them navigate their social lives.
E-retail is one of the fastest growing formats in Indian retail market owing to the convenient and personalized shopping experience. The Indian e-retail is estimate at US $16.3 billion in 2017 and is expected to grow at CAGR of 45 percent to reach US $49.5 billion by 2020.
Children’s garments were usually purchased from small stores and from street shops, while branded garments were only bought by the very high status families. This trend is gradually changing and the market for branded kids’ clothing is growing. As the social status and buying behavior of parents is changing, so is kids’ behavior and hence, they act as influencers with choices of their own,” Sharad Venkta.
Amazon Fashion has played an important role in revolutionizing the babywear and kidswear market in India by introducing a diverse portfolio of loved and trusted, homegrown and international brands. Today, Amazon Fashion has the largest kidswear and babywear store in India, with over 300 brands offering leadership in selection from acclaimed brands. Also, understanding the changing needs of the market, we have brands such as Mothercare, Hopscotch, Gini Jony, as well as kidswear lines’ from GAP and United Colors of Benetton amongst others. The vision remains to make the best of fashion accessible under one roof to customers across the country at price points that appeal to different customer needs.
“To emphasize on K-Swiss business proposition in India,” he further added, “while our competitors are Nike, Adidas, Reebok, Puma, Fila, our business focus of K-Swiss will be on K-Swiss’ Tennis performance range, premium dress sneakers and Gen-K collection positioning K-Swiss brand as a leading brand in India for young entrepreneurs and upcoming CEOs who are the new heroes of youth culture.”
Marks & Spencer (M&S), the iconic British retailer has celebrated a major milestone – the opening of its 75th store in Chennai and a further store in Hyderabad. The brand also recently opened stores Delhi and Mumbai in Inorbit, Vashi and Ardee Mall, Gurgaon adding to the count.The brand has already opened six stores in the last 48 days, alongside an increasing presence in online marketplaces
Globally, licensing and merchandising (L&M) is a large business. The Walt Disney Company is the largest character licensor in the world with US$45 billion in character merchandising retail sales in 2013. So much so that there used to be a time, when licensing in kids’ apparels was synonymous with only few global characters like Donald Duck, Garfield, Mickey Mouse etc.
A vegetarian and animal-lover, she lives her personal philosophy through conscious efforts as a fashion designer. She designs cruelty-free clothing and accessories, thereby representing fashion with a conscience. Anita Dongre has been lauded with several awards for her work in design and for reviving Indian craftsmanship.
E-tailing is in early stage but is growing rapidly and it will be further catalysed with the digital India program and structural reforms like GST implementation. Current share of e-retail in apparel and lifestyle segment is estimated at 4 percent in 2017 and is expected to grow four times from US $4 billion in 2017 to US $13 billion by 2020.
Especially in the fashion community, supply transparency has been a major concern. The Fashion Revolution began a campaign to show ‘who made my clothes’. The movement is humanizing a manufacturing process that we forget is still controlled by human hands. Blockchains can bring transparency to supply chains and on the governmental level, let them request information from
Our premium range of high stretch fabrics like Boomerang™ 2.0, Boomerang™ Bounce, Boomerang™ 360 and Boomerang™ Zero are the most relevant success story is to support this approach. Other initiatives such as Casted Coats is a great value driver for agility and last mile innovation/differentiator.
The youngest generation of today is no more like their erstwhile peers. They are righteously more demanding and will no longer take just functional outfits or hand-me-downs from elder siblings. They are very aware of their needs, prevailing trends and have their own say when it comes to buying decisions. “We see that about from 3 years, kids decide what they like and what they don’t. They influence buying decisions and many of them have their own requirements – like most kids want to look like their older siblings, so we cater to that,” adds Sally Wells.
The most trending products include t-shirts, dresses, sneakers and backpacks along with accessories for girls and boys. Tapping into their fondness for colours and an inclination for toons and superheroes, we have noted that character merchandize remains a key hit. The likes of Mickey & Friends, Avengers, Superman, Spiderman and Chhota Bheem are always in style.
2018 saw the comeback of sports brands, both globally and in India, due to the shift in consumer preference towards sports inspired athleisure clothing. A key player in the Indian market, Italian sports and fashion brand FILA has planned to capitalize on this trend and strengthen its presence in the country with an aggressive expansion strategy. The brand is projecting sales to grow more than 50 percent by the end of this financial year.The brand is projecting sales to grow more than 50 percent by the end of this financial year
Along with faster and easier navigation, most e-tailers provide detailed specifications of the products to make it easier for consumers to make purchase decisions. For instance, high resolution pictures and zoom in features are provided on the website to showcase the details of the products. Multiple images from different angles enable detailed view of product. Measurement charts assist the customer to make the right fit decision in case of apparel products, etc.
Initially, although most brands and licensees simply imprinted the character on apparels to reproduce in multiplicity, brands are now taking a step ahead and have evolved the concept by introducing apparels inspired with the look and feel of popular characters. In its entirety, the trick in licensing is not to just take a character and put it on the apparel. It is to combine and translate the character’s DNA with the latest trend in fashion and gain the mass appeal.
The changing consumer profile is also impacting the buying trends with increased volume buying for value garments than for premium garments. The shift is also leading to huge wastage of unused garments, said Devangshu Dutta, Founder, Third Eyesight, at the inaugural session of the forum today.